Product Development

The transformation of a market opportunity
into a product.

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Collection Development

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Brand Equity

the value of having a well-known brand name,
based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name.

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Industrial Design

applied art and applied science to improve the aesthetics, design,[2]ergonomics, functionality, and/or usability of a product, and it may also be used to improve the product’s marketability and even production.

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Production Management

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